Personal data policy
Last updated: October 28, 2026
Data controller
- Company name: GETSYNOVA SAS
- Tax ID (NIT): 902.120.523-7
- Registered office: Bogotá D.C., Colombia
- Email for data requests: [email protected]
- Team handling inquiries and complaints: GETSYNOVA SAS user support, at [email protected].
Legal framework
This policy is issued under Colombian Statutory Law 1581 of 2012, Decree 1377 of 2013 (compiled in Decree 1074 of 2015) and any rules that amend or supplement them.
Processing and purposes
We collect, store, use and, when necessary, transmit your personal data for these purposes:
- Creating and managing your HeyCents account.
- Storing, syncing and showing you the financial information you enter.
- Running the AI assistant, which categorizes your transactions and answers your questions.
- Managing your HeyCents Pro subscription.
- Handling questions, complaints and support requests.
- Meeting legal obligations.
We don’t process your data for advertising and we don’t sell it to third parties. We don’t ask for sensitive data.
Consent
By creating an account and accepting this policy, you give us prior, express and informed consent to process your data for the purposes above. You can withdraw it at any time, unless there’s a legal or contractual duty to keep the data.
Your rights as a data subject
As the owner of your data, you have the right to:
- Access, update and correct your personal data.
- Request proof of the consent you gave us.
- Be informed about how we use your data.
- File complaints with the Superintendence of Industry and Commerce (SIC).
- Withdraw your consent and request deletion of your data.
- Access your personal data free of charge.
How to exercise your rights
Email us at [email protected] from the address linked to your account, with your name, your ID number, your request and how you’d like us to reply. If you’re acting on someone else’s behalf, attach proof that you’re allowed to.
- Inquiries (to know what data we hold or how we use it): we answer within ten (10) business days. If that isn’t possible, we’ll explain why and reply within five (5) additional business days.
- Complaints (to correct, update or delete your data, or withdraw your consent): we handle them within fifteen (15) business days. If that isn’t possible, we’ll explain why and reply within eight (8) additional business days.
- If your complaint is missing information, we’ll ask you to complete it within five (5) business days. If two (2) months go by without it, we’ll consider the complaint withdrawn.
Before going to Colombia’s Superintendence of Industry and Commerce (SIC), you need to have filed your inquiry or complaint with us.
You can also delete your account and data right from the app, under Profile → Account.
International transmission
To provide the service we use Google providers (Firebase and Gemini) that may process data on servers outside Colombia, acting as data processors under our instructions.
Effective date
This policy is effective from October 28, 2026. Our databases remain in force for as long as GETSYNOVA SAS provides the HeyCents service. We keep your data while your account is active and for as long as the law requires.
If we make substantial changes to this policy, we’ll let you know in the app or by email before they apply.